Hey, I'm Erica!
My Marketing & Communications Journey
I graduated college determined to start my career in my field. I took a chance and applied for a writing position at a local newspaper, but I was quickly denied—or rather, rerouted. The editor offered me a freelancing job as a news and sports writer and photographer. Excited and nervous, I would go to events and games, interview people, take photos, and submit articles every single week.
After three months of freelancing, I became the Marketing and Development Specialist at a free medical clinic. The people we served gave me a deeper look into healthcare inequity and taught me about perseverance that I'd never seen before. ​
My heart for service continued to grow. I moved to Washington State and worked at a women's day shelter, helping women gain and sustain housing. Following that time, I started at a diaper bank as the Marketing & Communications Specialist, moved into a manager role at a marketing agency, and am currently a manager at a Charlotte-based non-profit.
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My career to this point wasn't traditional and was far from easy. What is easy is doing what I love and seeing my growth through this decade. My passion for hearing and sharing stories, creating content, and putting that out into the world is what drives me. I'll keep taking chances, persevering, and meeting interesting people (like you!) who have a journey, a product, or a solution that the world is waiting to experience.​
A FEW HIGHLIGHTS
44%
email open rate average at current place of employment
5M+
collective TikTok and Reels views
$100K
raised in monetary donations in two years
50%
increase of Instagram followers at current place of employment
THE PLANNING PROCESS
"Erica makes a plan, sticks to the plan, and executes the plan."
C. Hitt at Arts Corps
My success depends on a plan. Plans can change, and I will adapt.
Nonetheless, let's collaborate on a starting point, an end goal, and a strategy for getting there.
IDEATION
Tell me your goals and objectives, timeline, and budget. I'll create a strategy and we'll work together to accomplish the plan.
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DEVELOPMENT
I research and abide by best practices and current trends, establish trusted relationships with dependable vendors, and present pitches for next steps.
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EXECUTION
When the project, event, or fundraiser is done, my work is not. I compartmentalize the process to guarantee greater success in your next tasks and ventures.
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